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But it hasn't actually launched its product to the public yet. It went public in May 2016, listing on AIM, and has several hundred artists on the platform, including Kiss, Kaiser Chiefs, The Who, and Bloc Party. And then there's interactive experiences, the VR equivalent of music videos, where the music itself can pulsate around you and react to your presence. Its library ranges from videos of gigs to intimate, original content recorded for exclusively for the platform - one demo has a female vocalist performing in the sun in Brighton, England. MelodyVR is building what is essentially the YouTube for virtual reality music. Instead, it's a clear illustration of one of the key problems facing virtual reality businesses right now: VR headsets still just aren't up to scratch. It felt like I was watching everything through a gauze screen. Faces were blurry, details indistinct, pixels noticeable.
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In the British company's Camden, North London offices in August, I tried the tech out for myself. In reality though, it doesn't work like that.
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It's not just the best seat in the house, it's totally impossible.īut that what MelodyVR is building - a virtual reality (VR) platform that lets you watch concerts from the "unobtainable seat in the house," right on stage, up close and extremely personal. LONDON - Imagine watching a rock concert from the very front of the stage, a hairs-width from the singer, in front of 10,000 screaming fans. Kiss, one of the bands available on MelodyVR's platform.